Released over eight years ago – It’s Better in The Wind by Scott Toepfer is quite possibly, one of the finest short-films on the subject of motorcycle road-trips, and moto-culture in general
Motorcycle Road-trip Film
It’s Better In The Wind
Following a group of riders on a road-trip across southwest USA, the film takes the form of a collection of moving snap-shots. Snatched moments on a road-trip. Purposely, presented in laid-back fashion, it captures the spontaneity and carefree nature of such a trip.
Overlaid is languid commentary, that’s paired with a rich, soulful acoustic soundtrack by Chuck Regan.
Though, it’s not an exploration of biking culture, it’s merely an observation.
Toepfer deliberately, steers clear of overt and general statements about motorcycling customs. Instead, gently seeks to bond with the viewer through a shared love of two wheels – rather than to espouse the virtues of a sub-culture.
However more recently, no doubt buoyed by feedback for previous models and empowered through experience, the process for Husqvarna is becoming more expeditious.
Take for example the recently unwrapped Norden 901 Enduro/Adventure concept.
And while the riders may appear to belong to a particular subset of the moto-community (namely new wave custom). this film is simply about hitting the open road with friends. It’s about moving from one destination to the next, sleeping in the dirt under the stars, freedom and discovery.
At the time of its release, Toepfer said of the film; “…just a collection of imagery that will hopefully inspire more people to take to the road and discover what there is outside of our respective communities.”
This short is the antithesis of a promo video for a new bike – it’s a celebration of motorcycles, delivered as a lullaby. An ode to motorcycle road-trips with mates.
The film ultimately evokes feelings of affection for the motorcycle. Yet more so, it delivers on inspiring the viewer – leaving an overwhelming yearning to ride bikes.