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This is the launch video for the bold and beautifully designed 2018 Honda CB1000R. Dubbed the Neo-Sports Café – Honda did a bait and switch marketing promotion for this bike, by originally revealing it at the Tokyo Motor Show 2017 as a concept.
NEW CB1000R LAUNCHED AT EICMA 2017
Honda later revealed the true nature of the motorcycle, when they took the wraps off the new CB100R at EICMA, Milan in November 2017.
Lo and behold and to universal approval, it was the same bike.
With a striking design and a re-tuned/de-tuned Fireblade engine, you can expect that it’s going to be fairly lively too.
